By Brittany Wiley
BAPA Business Liaison
BAPA’s 2nd Annual 12 Weeks of Christmas Raffle is a wrap, and what an amazing three months it has been!
The idea for 12 Weeks of Christmas was born in 2020 after the pandemic forced business closures and event cancellations. BAPA wanted a way to build excitement in the community while heavily marketing all of the amazing options we have for shopping, dining and services.
For the second year, BAPA invested over $20,000 into the local economy by paying full retail price for each item included in the raffle.
While promoting these packages, we reached 38,077 on Facebook and 10,900 on Instagram in the first 10 weeks of the program. That’s free advertising and marketing for our businesses. We’ve also placed recurring ads and articles in The Villager and our e-news, which goes out to over 8,000 people each week.
We hope our efforts we have made an impact on our business community and on our neighbors.
Thank you to all who engaged and participated in the raffle to make it such a huge success. And very special thanks to our partners at the Chicago Department of Business Affairs and Consumer Protection.
Congratulations to the winners of prize packages each worth $1500: Private Rooftop Party, Jessica Rogers; Tee Time, Monica Carey; Be a Guest at Your Holiday Party, Kathleen M McKee; Thanksgiving Cornucopia, Ann Woulfe; Taste of Beverly & Beyond, Terry Wall; Kid’s Party Package, Camryn Filetti; For the Love of Shopping,
Colleen Butler; Beverly Beauty Package, Courtney Coleman; Bedford Falls at BAC, Patricia Byrne, New Year, New You, Mary Jo Pienton; Home Tailgate Touchdown Marguerite Prehm; and Private Party by Chef Won Kim (winner will be announced in February issue).
