By Marianne Walsh
Aaron Groff recalls the moment he realized house painting was not for everyone.
“I was attending school at the Cleveland Institute of Art. After waiting tables, my friends and I started painting houses. They absolutely hated it. I remember distinctly being on a ladder and my friend turned to me and said this was the worst job he had ever had. But me? I loved it.”
So began what would eventually become Groff Painting Company. Established in 2004, the business offers both interior and exterior painting as well as remodeling services.
For most homeowners, selecting paint colors can be an overwhelming experience. Groff explains that while some people come to him with a set idea of what they want, others are not as sure.
“One client was in tears because she was extremely hesitant to make a decision about her stucco house. This is where I really rely on my art background. It is important to evaluate the surrounding area and consider the size and scope of the trim work. After not being able to make a selection, she finally said ‘you pick.’ She ended up being one of my happiest customers.”
Groff also recommends putting up sample paints. He explains that this simple process leads to more satisfied clients with far fewer surprises.
“Most of our business comes through referrals. While we do put yard signs up during a job, our customers are so pleased with the work that they just keep the business coming in after telling friends and family about us.”
Groff and his wife Elizabeth purchased North Beverly’s landmarked 1894 French House in 2020. The historic home was built by architect William Augusto Otis for William M.R. French in 1894. French was the very first director of the Art Institute of Chicago.
Groff shares how the couple used to drive past the house regularly. As artists, it was their dream home so they vowed that should it ever become available, they would do whatever they could to buy it.
“There were four other offers on the house and we did not think it would happen. We were thrilled when it became ours. Our kids [aged 14 and six] were delighted to help in the process of selecting paint colors. Art and color are definitely in their genetics.”
With its sprawling front yard, Groff is able to indulge his other talent: music. As a singer and bass guitarist, he has engaged in several outdoor concerts and “porch jams.” He is thankful for the extra space that keeps the neighbors from getting mad.
With a company philosophy of hiring friendly workers with impeccable skills, maintaining a clean work environment, and communicating regularly, it seems far more likely that his neighbors are happy to have him.
Contact Info: groffpaintingcompany@gmail.com, 773-398-2312, groffpaintingcompany.com
