Social Media Toolkit

For businesses participating in the Countdown to Mardi Gras shop local campaign January 13 to February 13, 2024. 

Thank you for participating in the Countdown to Mardi Gras, a collaboration with the Beverly Area Planning Association (BAPA), the Morgan Park Beverly Hills Business Association (MPBHBA), the Mt. Greenwood Community and Business Association, (MGCBA), and the 95th Street Business Association. 

This campaign is designed to draw local residents and those in the surrounding communities into the 19th Ward for Mardi Gras-themed shopping, entertainment, refreshments, and family-friendly activities during three weeks of winter. 

For ideas on how to get involved, you’re welcome to review our Countdown to Mardi Gras Resource Guide.

Use the information on this page to promote your involvement in Countdown to Mardi Gras, and build buzz about all the related activities happening in the 19th Ward.

Best Practices

  1. Follow your corresponding business association and/or community association (MPBHBA, BAPA, 95thStBA, & MGCBA) on FB and on Instagram.
    MPBHBA: FB Instagram
    BAPA: FB Instagram
    95thStBA: FB
    MGCBA: FB 
  2. Share our Countdown to MG posts to your accounts to help get the word out.
  3. Use the sample posts and social graphics below.
  4. Create original posts with details about what you will be offering for the Countdown to Mardi Gras. Include a high quality, enticing photograph from your business or one of our social graphics.
  5. Tag your corresponding business association in your Facebook and Instagram posts using their handles.
    MPBHBA: @mpbhba
    BAPA: @bapa_org
    95thStBA (FB only): @95thstba
    MGCBA (FB only): @MGCBAssn
  6. Include a link in your posts to the landing page with all the event details at https://bapa.org/countdown-to-mardi-gras/
  7. Before publishing a post, add a line space and paste the suggested hashtags for each platform.

Sample Posts

Facebook:

Countdown to Mardi Gras is a month-long celebration returning to the 19th Ward this January 13 to February 13, 2024. Enjoy Mardi Gras themed windows, New Orleans style food & drink, and Mardi Gras activities for all ages.

Vote for your favorite participating businesses & you could win a Bucks Stay Here e-gift card! Details at https://bapa.org/countdown-to-mardi-gras/

Suggested Hashtags: #countdowntoMG #shoplocal #supportsmallbusinesses #shopsmall

Instagram:

Countdown to Mardi Gras returns to the 19th Ward this January 13 to February 13, 2024. Enjoy Mardi Gras themed windows, New Orleans style food & drink, and Mardi Gras activities for all ages. Vote for your favorite participating businesses & you could win a Bucks Stay Here e-gift card!

Suggested Hashtags: #countdowntoMG #shoplocal #supportsmallbusiness #shopsmall  #smallbusinessowner #supportlocal #smallbusiness 

Social Graphics

Facebook Post Graphic

Insta/FB Story Graphic

Instagram Post Graphic

Facebook Cover Graphic