Marketing Toolkit

For businesses participating in the Community Health Expo on Saturday, February 17, 2024. 

Thank you for participating in the Community Health Expo, a collaboration with the Beverly Area Planning Association (BAPA) and the Mt. Greenwood Community and Business Association, (MGCBA). 

This event is for residents in Beverly, Morgan Park, and Mount Greenwood to explore the health services offered by local businesses and hear about the latest health research.

Use the information on this page to promote your involvement in the Community Health Expo.

Social Media Best Practices

  1. Follow your corresponding business association on FB and on Instagram.
    BAPA: FB Instagram
    MGCBA: FB 
  2. Share our Community Health Expo posts to your accounts to help get the word out.
  3. Use the sample posts and social graphics below.
  4. Create original posts with details about what you will be offering for the Community Health Expo. Include a high quality, enticing photograph from your business or one of our social graphics.
  5. Tag us in your Facebook and Instagram posts using the handles below. For Facebook, please also tag the BAPA event @Community Health Expo.
    BAPA: @bapa_org
    MGCBA (FB only): @MGCBAssn
  6. Include a link in your posts to the landing page with all the event details at https://bapa.org/community-health-expo/
  7. Before publishing a post, add a line space and paste the suggested hashtags for each platform.

Sample Posts

Facebook:

Dive into a world of wellness at the @Community Health Expo on Sat., Feb. 17!  Join us & 25 other local businesses at @morganparkacademy for sips & bites, demos, & informative discussions to fuel your health journey. We can’t wait to share our expertise with you.  RSVP at bapa,org!

Suggested Hashtags:

#health #wellness #fitness #diet #therapy #selfcare #supportsmallbusinesses 

Instagram:

We’re participating in the Community Health Expo on Sat., Feb. 17!  Join us at @morganparkacademy for sips & bites, demos, & informative discussions to fuel your health journey. RSVP at @bapa_org. We can’t wait to see you!

Suggested Hashtags:

#health #healthylifestyle #stayhealthy #fitness #fitnessjourney  #healthymind #fitlife #diet #instahealth #fitspo #healthybody #healthylife #wellness #therapy #selfcare #supportsmallbusinesses 

Graphics

Facebook Post Graphic

Insta/FB Story Graphic

Instagram Post Graphic

Facebook Cover Graphic

Sample Email

You are welcome to adapt the following message to send to your customers and clients, along with any of the graphics above.

We’re thrilled to be a participating business in the upcoming Community Health Expo, and we’d love for you to join us! It’s going to be a great event filled with opportunities to learn about health and wellness, connect with like-minded individuals, and discover new ways to prioritize your well-being.

Here are the event details:

Saturday, February 17, 2024
9:00 am–1:00 pm
Morgan Park Academy
2153 W. 111th St., Chicago

Learn more & RSVP at https://bapa.org/community-health-expo/

As our supporter, we believe you’ll find immense value in attending this expo. We will be joined by special guest Val Warner, informative panel discussions of local health topics, and plenty of resources to help you on your health journey right in our neighborhood.

So mark your calendars and come join us for a day of empowerment and community! Feel free to bring your friends and family along too.

We look forward to seeing you there!